![]() Many of these features simply aren’t available to users of Facebook’s regular Ad Manager, meaning that Power Editor users have the opportunity to be more effective. That’s why they’re constantly adding great new features to Power Editor that enable advertisers to quickly, easily, and successfully reach their target audiences. So, as you could expect, Facebook is always looking for new ways to entice advertisers to spend ad budgets on Facebook. In 2013, advertising accounted for approximately 88% of all of the social network’s revenue. This may not be a surprise, but advertising is Facebook’s largest revenue-driver. Note: this post went live in 2015 - Facebook Ads have changed quite a bit since then, but we've left the article live in case it's a useful "historical" reference.
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