It was revered for its tasteful male nudes as well as its provocative storytelling, welcoming contributors like Maya Angelou, Gloria Steinem, Joyce Carol Oates, Eve Babitz, and more.īut over the decades, as the internet consumed the porn market, taking the magazine’s devoted gay male readers with it, Playgirl had no choice but to shift gears. At its peak in the mid-to-late ’70s, Playgirl was selling nearly 1.5 million copies at about $1 per issue. The magazine welcomed the notion that women, in fact, could be authoritative voices on sex, culture, and their own existence. At the height of the feminist movement, when print titles continued to objectify women’s bodies against the backdrop of a growing revolution, Playgirl offered a different perspective. When Los Angeles nightclub owner Douglas Lambert and editor Marin Scott Milam teamed up to launch Playgirl’s first issue in 1973, no one could have anticipated the public response.
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